Lädt…
For shows, video series, podcasts and events
PilotShow brands and agencies your show, video series, podcast, livestream or event – with seasons, numbers, audience and sponsorship packages. They send their requests straight to you.
Free during the launch phase. Pario reviews every account and every format personally. Sign-up, workspace and requests are in German. Sponsoring is a pilot: we are opening it to brands and agencies step by step.
You create your format once. As soon as Pario has approved it, approved brands and agencies find it under “Sponsoring”.
Step 1
Seasons, episodes, channels and cast – so brands see what they sponsor.
Step 2
Views, downloads, viewers or attendees, depending on the format – every number with its date and source.
Step 3
Presenting partner, product placement, segments or social clips – with a price or on request.
Step 4
Brands and agencies send requests. You start the conversation or decline – contract and invoice run directly between you.
Brands decide on a sponsorship based on numbers. Which ones fit depends on your format – and every number comes with its basis, for example “per episode, first 30 days”.
A series on YouTube or another platform, e.g. a challenge or reality show with several creators.
Typical numbers
A series of short videos on TikTok, Instagram or YouTube Shorts.
Typical numbers
An audio or video podcast on Spotify, Apple Podcasts or YouTube.
Typical numbers
Regular livestreams on Twitch, YouTube or TikTok.
Typical numbers
An event with an audience on site and often a livestream, e.g. a conference, an award show or a tournament.
Typical numbers
Anything else, e.g. a TV show, a newsletter or a mix of several forms.
Typical numbers
Next to every number it says where it comes from – so brands see at a glance what it is based on. In the German workspace the three labels read “YouTube-Zahl”, “Beleg gesichtet” and “Eigene Angabe”.
If you link episodes or channels on YouTube, Pario reads their public numbers directly from YouTube – for each video and each channel on its own, with the date.
You upload a screenshot or report from the platform's statistics, for example from YouTube Studio. Pario looks at it – only you and Pario see the proof itself.
You state all other numbers yourself, with their basis and date. Brands see that it is your statement and can ask for reports in the conversation.
No season released yet? Then you share a forecast and the reach of your cast. Brands see forecasts marked as a forecast.
From presenting partner to a custom package – you put together what sponsors can book with you.
The format runs as “presented by …”: named in the title, the intro and the outro.
The product appears in the content – visible on screen or as part of the story.
A part of every release belongs to the brand, e.g. a challenge, a feature or a game.
A spot or a read by the hosts – at the start, in the middle or at the end.
Clips around the format on the channels of the format or the cast.
The brand appears at the premiere, the finale or a fan event.
A programme slot, a panel or a stage with the brand.
Space on site for a booth, sampling or an activation.
An award, a stage, a game or a feature carries the brand's name.
Joint products, merch or a giveaway.
Anything you put together freely.
Every package gets a fixed price, a starting price or “on request” – plus, if you like, the number of places, exclusivity per industry and a booking deadline. Industries that don't fit your format can be excluded.
We look at your account and every format personally before brands see it. We review changes too – until then the approved version stays online.
Pario brings you and the brand together. Contract and invoice run directly between you – the money never flows through Pario.
A format account and requests from brands cost you nothing during the launch phase.
We are opening it to brands and agencies step by step. You can create your format right now.
Pario is free for formats during the launch phase. The money for a sponsorship never flows through Pario – contract and invoice run directly between you and the brand.
Only brands and agencies that Pario has approved and that are signed in to Pario. Only you and Pario see your proofs. If you switch on your format's public page, it shows no numbers and no prices.
Yes. Brands decide on a sponsorship based on numbers. You share at least one reach number and details on your audience – which numbers fit depends on your format. New formats without a released season share a forecast or the reach of their cast.
We usually review your format account within one working day. You can create your format before that and submit it for review once your account is approved. We look at every submitted format personally too – you get an email each time.
No. Pario brings you together – contract and invoice run directly between you and the brand or agency. Pario is not involved in the payment.
Video series and shows, short-video series, podcasts, livestream formats and events – and anything in between, for example a TV show or a newsletter. What matters is that you are allowed to offer your format's sponsorships.
You get an email and answer in Pario: start a conversation or decline. Once you start the conversation, you both see each other's contact details. Answer within 21 days – otherwise the request expires.
Create an account, add your format, submit it for review – we get back to you personally.
Are you a brand or agency looking to sponsor formats? More for brands